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The more continuity you have, the more you could scale your business safely. Then do high ticket. Most people will sell $37, $47, $97 type products. Once you start building a brand in an industry, it’s just as easy to sell a $2,000, $3,000, $5,000, $10,000 products, and that gets you much more scale and much more revenue very quickly. Going from $10 million to $20 million Growing a company from zero to $10 million, an entrepreneur can do it. But growing a company from $10- to $20 million, a CEO has to do it. So you have to bring in good management, you actually have to
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have strategies, you have to have team members, you have to have departments, and you have to have great communication. It’s just a whole new level of management and operational structure, that’s what lends to it. Learning from Lurn’s mistakes The learning from Lurn’s journey is that entrepreneurs need to quickly learn to become CEOs.
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